Though Apple News is on all iPhones and iPads, it’s unclear how much money publishers might actually be able to make. For one thing, Apple News already had a host of rivals when it launched. Flipboard is the most obvious one, but it also competes for eyeballs with services like Facebook Instant Articles and Snapchat Discover. Furthermore, the Wall Street Journal reported two months ago that Apple had been underestimating the number of readers who use app and giving inaccurate information to its publishing partners, which made it difficult for them to manage advertising. Eddy Cue, Apple’s senior vice president of Internet Software and Services, told WSJ that the company was fixing the issue in order to give more accurate numbers to its partners, which of course is essential if it wants to attract and keep good content creators.
Writer - Liam McClelland | @Liamicy