Professional gamblers have a phrase that is appropriate here. Thanks to trading markets and multiple bookmakers, the basic strategy is to bet on wins and losses so that no matter the result you will turn a profit. This is ‘greening up’, so named because of the profit/loss coloring on the major trading sites.
When that happens, an event is no longer about a gamble, because it’s win-win. Apple has managed to do the exact opposite with the iPhone 6C, the company has ‘redded up’. Release the iPhone 6C and you have disappointment and negative press. Don’t release the iPhone 6C and you have disappointment and negative press.
Music by lightning
There has been a lot of discussion recently around the potential of Apple ditching the industry-standard 3.5mm headphone jack and running audio through the lightning port (or relying on wireless) in an upcoming iPhone redesign. We have never been quite sure, but recent reports have convinced us… Apple is ready to drop the port.
But why would Apple want to abandon the headphone jack? After all, as a variation of the original phono connector which has been around since 1878, it is the oldest common technology standard still in use today. The answer is simple: practicality and profit.
On the practical side, Apple would be able to do away with the largest and deepest connector it uses. This would free up space for it to fit either in a larger battery or (given past attempts to cut the width of the receptor) allow it to make even thinner products. Furthermore it would open the doors to making a device like the iPhone 7 waterproof.