The Apple Watch Hermès is available in selected Apple Stores, Hermès stores, a few other stores (such as Colette) and on Apple’s and Hermès’ websites. I couldn’t find the bands online just yet, but it’s coming. Apple is probably going to roll out the bands with the new variants on April 19. Single tour bands in 38mm and 42mm are going to cost $340. All double tour variants are going to be priced at $490. And finally, the iconic brown leather Hermès Cuff band is going to cost $690. Apple is also adding new colors on April 19. In addition to brown, gray, black, red and blue, Hermès is going to produce green, white, orange and dark blue bands (bleu paon, blanc, feu and bleu saphir).
Orange is the dominant color in Hermès’ branding, so the company is finally adding orange to the lineup. The handcuff band is going to be available only in brown. Double tour bands are only available for the 38mm Apple Watch.
Watch bands are a key element behind Apple’s strategy when it comes to the Apple Watch. Many users already swap their bands regularly. If the company can refresh the band lineup regularly, enthusiastic customers are going to buy new bands. In addition to this ever-changing trend element, the Apple and Hermès partnership is smart as it legitimizes the Apple Watch as a fashion accessory. And it’s working because the Hermès bands look gorgeous.
Writer - Liam McClelland | @Liamicy