The new app is actually the first-ever from a quick serve restaurant or pizza company to arrive on the Apple TV platform, having surprisingly beat out Domino’s. The latter company has been innovating with new ways to order pizza, including ordering via Twitter, Apple Watch, Amazon Echo, via no-click apps, and more. (One day, perhaps, all you’ll have to do is think about pizza and it will arrive!)
Meanwhile, Papa John’s has been more focused in its app efforts, but the company notes in its announcement that it has pioneered a number of industry firsts, including becoming the first national pizza chain to offer digital ordering in 2001 and the first to offer mobile ordering via SMS in 2007. Apple TV, therefore, isn’t some silly experiment on its part, but something the company believes could actually boost its bottom line.
With the launch of iOS 10 next month, the Papa John’s Apple TV app will be automatically downloaded to supported 4th Generation Apple TVs if users already have the Papa John’s mobile application installed on their iPhone or iPad.
The new app is actually fairly usable, with items to order as large thumbnails you move through with your remote, and big-screen versions of pizzas you can flip through while viewing prices.
The app is a free download from the Apple TV App Store.
Writer - Liam McClelland | @Liamicy